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Please Forward One SheetIMDbPlease Forward

2009 ♦ 8:15 ♦ produced by Pam W. Coughlan ♦ directed by William R. Coughlan

Chain Mail International has had a banner year; the tanking economy is proving an unexpected boon for the firm’s time-honored business — creating and forwarding chain letters. Through the lens of the firm’s holiday party, we get a glimpse into the inner workings of the business, and come to see that as progress moves relentlessly onward, not everyone will be sharing in the group’s success.

48 Hour Film ProjectBuilding on past successes, Toubohu teamed once again with writer Robin Brande and director of photography Jesse Achtenberg for “Please Forward,” produced by Pam W. Coughlan and directed by William R. Coughlan. Produced from May 1st through the 3rd, “Please Forward” marked Tohubohu’s fifth year (and sixth entry) in the 48 Hour Film Project, and premiered at the AFI Silver Theatre on Friday, May 8th.

Please Forward — Original Trailer

TOHUBOHU PRODUCTIONS presents  “PLEASE FORWARD”  starring ERIK SYNNESTVEDT  RICHARD FISKE  STUART SCOTTEN  JENNIFER MASSEY  featuring DONALD F. BARNETT III  SHAWN “FELT” FELTY  GALE NEMEC  ERIN ROSE COUGHLAN  ANNA COUGHLAN  BJORN MUNSON  JOY HAYNES  LINDA GABRIEL DEUTSCH  GABRIELLE L. HAYES  edited by BRAD HARTLAND  WILLIAM R. COUGHLAN  director of photography JESSE ACHTENBERG  music by BRIAN WILBUR GRUNDSTROM  executive producer WILLIAM R. COUGHLAN  written by ROBIN BRANDE  produced by PAM W. COUGHLAN  directed by WILLIAM R. COUGHLAN

Screen Actors Guild

 

“Please Forward” grew out of a fundamental disconnect: On the one hand, the holidays are a time of joy and celebration, but on the other, for many companies the end of December is a crucial reckoning time, as sales are tallied and financial books are closed for the year. The unfortunate result is often an uncomfortable undercurrent to an outwardly festive company holiday party. Moreover, while in 2009 the country was in the midst of a recession, the news was still dominated by business success stories in the tech arena — even though in many cases, what the companies actually did was often obscure, if not completely inscrutable. So we created Chain Mail International, a company whose sole business was creating and forwarding chain emails — not necessarily “spam” per se, but everything from feel-good cat pictures to critical warnings of dubious validity — the digital descendants of the old-fashioned chain letter. A company that would have no apparent revenue stream to speak of, but that would still be obsessed with advancing into the digital age — at the expense of anyone who couldn’t keep up. We shot at the same Atlantic Media offices where we’d filmed “Number One With a Bullet” and “All Roads Lead Away” — filling our location with as many holiday props as we could muster (and employing some creative lighting and framing to allow early May to pass for late December).

William R. Coughlan

 
 
TIVA DC Peer Awards